As BI (business intelligence) becomes the new buzzword in the software industry, it's important for small to mid-sized businesses to determine what Key Performance Indicators (KPI) are most meaningful to them. Businesses today can collect all kinds of data that can be interpreted to mean all kinds of things. It is important to make sure you are collecting data that tells a story. KPIs show the health of your organization in the form of statistics. It’s no longer enough to simply measure items. It is crucial for your business to understand what you are measuring. KPIs can be used to improve decision making, cut costs, identify new business opportunities, and proactively respond to trending issues.