The online world just got a lot more social. On April 21st, Facebook launched their Open Graph API , along with some dynamic new features, including the new Like button. The significance of this is huge, as it easily allows you to bring portions of your Facebook Fan page to your website, creating some really cool integration.
What are some things you can do?
- Easily integrate Facebook widgets onto website.
- Users can like objects and have them post to their Live Stream on Facebook.
- Facebook widgets can detect whether a user is logged on to Facebook and gear information shown on website to that specific user.
- Essentially treat your website just like a Facebook Page with its own admin page to send updates to users who like features on your website.
So what are some of the new features that can be integrated into your site? Well go over a couple of the top features and show you some examples.
The Like Button
Facebook offers the ability to choose between using the terms Like or Recommend, as it would not make sense to use the term Like with various news articles, events, items, etc.
The Significance: Imagine having visitors to your website share with their friends that they like a particular product or service that is being offered? Or on a news or media site, sharing their favorite news story or video? Suddenly you have free and easy word-of-mouth advertising reaching the Live Feed of every friend of the person that liked or recommended the item.
The Activity Feed Plugin
The Functionality: Displays a personalized feed of the most interesting recent activity that is taking place on your site. The user does not have to be logged into your website for the personalization; they just have to be logged into their Facebook user account.
The activity feed showcases stories that users have either liked or shared from your site back to Facebook. If a user is not logged into a Facebook account, the activity feed will give general recommendations for the site and also display the option for the user to log into facebook.
The Significance: When I navigate to a website, like CNN.com, because of the Activity Feed plugin, I automatically know if my friends have been on the website and what articles they have liked or recommended to others. Because of both my activity and my friends activity, I now have a personalized activity feed to help make for a more engaging experience on the website. As a result, the possibility of me returning to the site has just doubled.
Integrated Sites Experience the web personalized to you.
Talk about way cool! Open Graph takes the web to a whole new level. This is taking the step from simply the Web to the Social Web. This is the next logical step in Internet . It might be too early to call it Web 3.0, but were certainly not too far off.
The Functionality: By utilizing an integrated homepage, when a user is signed on to Facebook, some select partners with Facebook are able to instantly make your experience personalized and social. One of these partners is Pandora.com. Some of their integrations include:
- Customizing your songs according to the artists and songs you like within the Facebook Social Graph.
- Telling you which songs you are listening to that your friends also like.
- You can add your Facebook friends and see their most recent stations and songs that they recently liked.
The Significance: The web is no longer split to Website and Social Media it is now being integrated to become the Social Web. The key significance here is that everywhere you go, you are connected to friends, family, etc. You see what they like, what stories they recommend. Word of mouth and personal recommendation have always been some of the best ways to market a business. Open Graph API makes this possible on a daily basis.