One of the best tools on the internet is Google Webmaster Tools. It is a collection of resources that helps webmasters look at the data that Google collects from crawling your website. The act of crawling is a search engine term that simply means that a program is looking at the pages on your website for content to post to its search results.
Sign up and connect Google Webmaster Tools to your current website. It may take a day or two to authenticate and run through those initial processes, but it is well-worth the wait. When connected you’ll get several tools that include:
- Search Queries: See what people are searching for and what you rank in those search results. This will help you make decisions on what content to improve on for better search traffic to come to your site.
- Crawl Errors: It will give you a list of errors that Google encounters when it tries to crawl your site. These would be a great idea to check on, sometimes
- Keywords: This section shows you what keywords Google sees and what weight Google puts on those specific keywords. This is a great section to look at to see what keywords are getting what weight. People are often surprised to see how much weight things like “Add to Cart” links get in the search engines. This will help you to fix these types of problems.
- Linking Domains: This chart shows you a list of domains that link to your site and the specific pages that they link to. This is important because all search engines weight their results based how many pages link to your website and the quality of those links.
There are many more features in Google Webmaster Tools, but these are these are the tools you’ll be referencing more closely. Take advantage of some of the other features – like submitting a sitemap, and checking for HTML errors.