If you were able to take all of your website traffic and chart it on a graph you generally get three types of traffic sources. Direct traffic is website traffic from individual who type in your web address, came directly from a bookmark, or that your website is that particular users homepage. Referral traffic is traffic you get from links to your site from across the web. Search traffic is visitors to your site that come from the search engines.
In my line of work I hear a lot of people ask about SEO and how to get more traffic to their site, and I fire back a question immediately, what are you going to do with them once they get to your site? Most people dont think about that. They just want more visitors and to be found in more search results.
The ideal situation is charted below, an even 1/3rd of traffic for each of the three traffic sources referral, search, and direct, but what do you do if your site doesnt have this distribution of traffic?
Below is a graph of website traffic sources percentage from a site we at Pinnacle are working hard to get realigned.
You can see that the direct traffic clearly our weighs the search and the referral traffic. Most site struggle to gain referral traffic it can be difficult to get other sites from around the internet to link back to you. Even though the search traffic is almost ideal most of that traffic comes from people typing the name of the company in the search bar these should be easily captured as direct traffic in the future. Are recommendations for this site are to increase their search traffic and referral traffic by doing several things.
First creating quality content, this is first and foremost because on the internet quality content is king! No one wants to like to poor content, and likewise the search engines arent going to treat poor content well either. Create content that people want to connect to.