A couple of weeks ago Google posted an article that is quite interesting. In it it describes the results of a company that's strongest desire is to produce a search algorithm that produces quality search results for its users. When Google first came out their promise was to give users search results faster than its competitors (namely Yahoo! at that point) clean white front page with just a search bar, no crazy number of links across the page. For most of us with slower internet connections it was perfect for searching the web. That was the mid 90s, this is today; the search engine wars seem to be in full swing, and users are just infatuated with fast search results but looking for a search experience.
Earlier this week several websites analyzed search statistics showing that Bing is slowly gaining ground and trending to out pace Google in the near future. This makes Search Engine Optimization (SEO) all the more important. In the Google article above the author talks about how making changes to their algorithm is extremely commonplace, in fact in 2010, 500 changes were made, often two official changes to the algorithm were made in a single working day. This is astounding news for those who are interested in SEO; for that matter this should be interesting to anyone who has a website.
In order to fight web spam search engines are constantly looking for ways to give their users the best possible search results. Which makes keeping up with SEO trends a must if you are going to remain competitive.