Microsoft has its hands in plenty of popular markets, especially the ever-expanding customer relationship management industry. Microsoft Dynamics is one of the more favored options in this space yet it still has some steep competition especially from the likes of Salesforce. Although these two IT stalwarts are looking for ways to gain more share of the CRM pie, the tech giants recently reached partnership that is reverberating throughout the entire field.
Forbes reported that new Microsoft CEO Satya Nadella has not been shy about partnering with some of the other major CRM players. The Salesforce agreement now marks the third such agreement - the others including SAP and Oracle. Microsoft will bring Salesforce applications to its own Office and Windows solutions.
Both Nadella and Salesforce CEO Mark Benioff joined reporters on a conference call to discuss the partnership.
"First I want to say how absolutely thrilled I am to be partnering with Satya," Benioff said during the call, according to Forbes. "We both want to grow our revenues, so we want to be investing in our cores."
The news provider indicated that the cores - as Benioff referred to - include Salesforce's own CRM apps.
"Those of you on the phone are probably asking why we did this deal. We wanted to bring more value to our customers and be each other's customers," Nadella said of the partnership, Forbes reported.
Microsoft will lead CRM market forward
Delivering even more value to its customers should bode well for Microsoft and its CRM solutions in the near future. A recent TechNavio report predicted that the global CRM industry will expand at a compound annual growth rate of more than 15 percent between 2013 and 2018, naming Microsoft among the leading vendors during this time frame.
TechNavio explained that CRM suites are important for a variety of operations that help companies succeed. This software allows businesses to automate sales, manage vendor, customer and partner relationships, gain valuable insight into valuable data and client interactions.
Firms still relying on hand-written notes and Excel spreadsheets to keep track of customer data are doing themselves a major disservice to productivity and their client relationships. Microsoft Dynamics CRM allows employees to view all interactions, purchase histories and post-sales information to develop a stronger partnership with businesses. The suite also integrates with other popular Microsoft products such as Outlook and Office 365.
First-time adopters of the CRM software, however, should not go at it alone if they can help it. A lot of time and planning are required to achieve an effective deployment - one that continues to prove its worth long after launch.
Businesses interested in achieving a successful CRM implementation should contact an ERP/CRM Consultant from Pinnacle, an Advanced Imaging Solutions company; a Microsoft Gold partner. The vendor helps clients adopt this affordable solution to deliver consistent and measurable results over the long run.
To learn more about Pinnacle and its Microsoft Dynamics CRM services, click here.