In a world where more and more individuals are spending the majority of their online time using mobile devices instead of traditional computers, it's important that you have a mobile strategy that allows your business to look great and get its message across, no matter what device a prospective customer is using.
The first element of any good mobile strategy is determining whether you should rely on mobile websites, or use custom applications in addition to your mobile website. Different businesses need different things from their mobile strategy, so it's important that you take the time to consider what your business really needs before making this important decision.
What's the difference between a mobile website and a custom app?
A mobile website is much like any other website. It is created using HTML code, and is accessed using a browser. The difference is that a mobile website uses responsive design to ensure that the website is still easy to read and navigate, even when taking the smaller screen size of a mobile device into consideration.
On the other hand, a custom application is a program that is downloaded directly to a mobile device. These applications can be obtained from app stores such as Google Play or the Apple App Store.
Which one is right for my business?
In reality, all businesses should have mobile websites that are based on responsive design. A quality mobile website should form the cornerstone of your entire mobile strategy. The question you need to ask yourself is whether or not you need to create an app for your business in addition to your mobile website.
Custom applications are more expensive to create than mobile websites, and since they have to be downloaded, there's an extra level of effort involved that makes it difficult for new users to access content. Applications are also limited according to the mobile operating system a device uses, while mobile websites can be accessed equally well from any device.
In spite of the drawback involved with custom applications, there are certain positive qualities about them that make them right for certain kinds of businesses. As a rule of thumb, you should only pursue a custom application as part of your mobile strategy if one or more of these specific circumstances applies to your business.
Reasons you might need a custom application for your business
1. You need to offer interactivity or personalization
It's important to realize that with a mobile website, all visitors will essentially see the same thing. On the other hand, users can make an application their own by making changes and saving them in the app.
2. You need the ability to conduct complex calculations
Applications can include processing and calculation power that far outstrips that of a mobile browser, making them the right choice for anything involving complex data manipulation.
3. Your users will need to access content offline
When users lose their Internet connectivity, a mobile browser does nothing for them. If you need to give users access to content offline, a custom app would be the way to go.
No matter what you decide regarding your mobile strategy, Pinnacle, An Advanced Imaging Solutions Company, offers custom development services that can help you. We use responsive design to build quality mobile websites and custom applications that help companies save money while also preparing themselves to succeed in the era of the mobile customer. All of our custom development projects are completed using iterative development, allowing you to be involved with your project every step of the way, and ensuring that the final result will meet the needs of your company.
Whether you need a mobile application or a responsive website, Pinnacle can help. To learn more about our custom development services, contact us today.