What was once done from a laptop or PC, is now being done from smartphones and tablets. As the consumerization of IT continues to grow, businesses are challenged with finding new ways to reach their markets and stand out from the crowd. Mobile apps are one way to delight customers while providing easier access to products and services.
Below we've listed five benefits of mobile apps for small and midsize businesses:
- Easily showcase your products and services
It is easier to showcase your products and services through a mobile app than a responsive website because mobile apps allow you to create personalized experiences, such as user recognition, account history, and interactive features that are not available from a website.
- Improve visibility
According to a 2014 study conducted by mobile measurement and advertising platform Flurry, the average American spends 162 minutes on his or her mobile device each day. The icon of a mobile application is like a mini-advertisement that constantly exists on a user's device. If a customer is seeing your application daily, more likely than not, they will think of your company first when making a purchase decision.
- Stand out from the competition
Your mobile app provides a way to engage and delight your customers. Take for instance Starbucks' mobile app, not only can you locate, and get directions to, coffee shops near you, you can also use it to pay for your order, track loyalty points, get free stuff, shop, view their menu, and check your account history. Starbucks has turned their mobile app into a customer experience consistent with the corporate brand.
- Streamline operations
Apps can be used to help improve business operations by providing employees with better means of logging mileage and expenses, submitting time sheets, sharing important documents, and a host of other processing and productivity functions.
- Communicate more effectively
Mobile apps allow you to easily alert customers or employees about different promotions and/or notifications. Mobile device users receive these notifications instantly to their device allowing you to communicate important information quickly and effectively.
Whether it's to delight customers, streamline processes, improve communication, or gain a competitive advantage, there are many ways mobile apps can be used to benefit SMBs across all industries. If you are interested in developing a custom app for your business, Pinnacle, an Advanced Imaging Solutions Company, can help! Our experienced team of developers can create a user experience to suit any business need.
For more information about our custom development solutions, contact us today!