The way SMBs do business is changing. Technology trends are transforming the business landscape. Cloud adoption is growing at 24 percent per year, and mobile and remote use is skyrocketing. To stay ahead of the competition, small and midsize businesses need to focus on three key areas: cost control, productivity, and customer insights.
Cost control - be lean and stay lean. When it comes to technology investments, you need to make sure you are getting the most value out of the products and services you purchase, and that you are not purchasing more than you need. For that reason, businesses are turning to the cloud as a means to reduce hardware costs, IT maintenance and utility expenses.
Cloud productivity tools provide flat-fee subscription options that allow business owners to only pay for what they need and free up cash flow to be used on more business-centric purchases. Subscription-based pricing models also allow businesses to easily scale up or down as needs grow and change.
Productivity - do business from anywhere. Sixty-two percent of SMB employees are currently using smart devices for work. Give them the flexibility needed to get job done from any device, at any time, from anywhere. Cloud platforms provide a safe haven for important documents while allowing employees universal access across devices.
Enable mobile workers to collaborate with each other from anywhere, with a consistent experience across devices using cloud productivity applications. Employees can share documents, host virtual meetings with their teams, or connect with customers and partners, without ever needing to step foot in an office.
Businesses are also finding that workplace mobility is not only a productivity-enabler, but also a differentiator in attracting and retaining the best employees.
Customer insights - turn your data into a business goldmine. Insightful business intelligence can help win customers and build relationships. Your company undoubtedly has a massive amount of customer information tucked away in databases, the challenge is turning it into useful information to better understand your customers and their buying habits.
Questions such as “Who are your most profitable customers?” and “What are their key challenges?” or “How can you reach them in a way that your competitors can’t?” can give you a competitive edge and provide insight into how to better serve your customer's needs.
Useful tools such as Power BI can help turn your information into actionable insights that allow you to focus on and target the right opportunities and stay ahead of the competition.
A successful business today is a connected business. When you empower employees to interact with each other and with customers on a flexible, safe, and mobile platform - you create an environment that fosters productivity and encourages collaboration.
As a certified Microsoft partner, Pinnacle, an Advanced Imaging Solutions Company can help you harness the power of the cloud to control costs, improve productivity, and gain customer insights. Microsoft offers a complete set of solutions that provide SMBs a cost-effective way to leverage cutting-edge technology to differentiate itself from its competition. Contact us today get started!
Check out the video for more information about how Microsoft solutions can help your business stay ahead of the competition.
Join us at our upcoming Seminar:
Harness the Cloud to take your Business to the Next Level!
Join us on June 4th as we discuss cloud solutions that help SMBs:
- Grow Efficiently - streamline operations with a platform that can meet changing business needs.
- Improve Productivity - empower your people to work together from anywhere.
- Safeguard Your Business - keep data protected on mobile devices, servers, and the cloud.
- Connect With Customers - know your customers better than your competitors to tailor products and services to their needs.