Custom application development is growing in popularity. According to The Street, the global custom application development market is expected to grow at a CAGR of 5.18 percent from 2013 to 2018, and the use of mobile apps by both businesses and consumers has never been more apparent. What's more, according to TechTarget, mobile application development can be strengthened and accelerated by cloud-based systems. Streamlining app development can have numerous benefits for companies looking to take advantage of the prevalence of mobile technology.
Mobile apps as a marketing tool
For business purposes, the benefits of mobile applications are virtually endless. The Harvard Business Review stated in 2014 that the average person looks at his or her smartphone 150 times per day - and companies can capitalize on this by using mobile apps to grab consumers' attention. Custom apps to provide consumers with an easy way to interact with the business. Customer relationship management strategies can be strengthened when businesses are able to connect with and understand their consumers on a deeper level.
Mobile apps as a business tool
Productivity can be positively impacted by the use of mobile applications in the workplace. Apps can allow employees to be productive outside of the office. Businesses have leveraged custom applications for fuel and mileage tracking, as an electronic time-sheet, to track expenses, and as a document sharing tool.
Some apps even have GPS tracking capabilities to monitor employee whereabouts - this feature can come in handy for businesses with field technicians to discover valuable insight on employee productivity levels, stop time averages, and even traffic route trends. According to the Harvard Business Review, a recent Mobile Helix survey reported that respondents claimed productivity would increase by 40 percent through the use of mobile apps.
Propel business forward with custom apps
No matter what your business goals are, custom applications can be designed to help achieve them. Whether you want to gain consumer insight, improve customer relations, enhance employee productivity, or simplify operational processes - apps can be the key to propel your business forward.
Pinnacle, an Advanced Imaging Solutions company is able to help your business with its custom application needs. Pinnacle's staff of experienced software developers are ready and able to produce beautifully designed applications for your business. Through Pinnacle's agile development process, we work with our clients to ensure that they are completely satisfied at each phase of development.
For more information about how custom applications can help your business, contact Pinnacle today!