Microsoft is preparing big time for the launch event that will bring SQL Server 2012 into the market and crown it the sovereign version of this very pivotal product.
It is no secret that SQL Server is everywhere nowadays. It is present in supporting roles, such as user databases and line of business applications, and also in more prominent roles, like SharePoint Technologies deployments, making the anticipation and expectations associated with a new version even greater.
As I write this, I can’t help but think of Seth Godin‘s Purple Cow and All Marketers are Liars Tell Stories. Why? Well, on March 7th, the launch event for SQL Server 2012 will be upon us, which could trigger the response, “So?” Or perhaps, as the White Rabbit from Alice in Wonderland would say “I’m late,” which might lead to, “Let me wait until the first service pack.”
Whatever your response, what is taking place on March 7th is an introduction of a newly finished product, SQL Server 2012, to the world.
The purple cow!
So, do we get to have the product at the end of the event? Is it available from MSDN or TechNet or a reseller yet? The community is divided as to what the answer to that question will be, but if experience is a valid indicator, we will see the product a number of weeks after the event - not immediately after - (unless 3 to 4 weeks is immediately after). With that said, the marketer lie story is, “Be at the ready because the product will be in your hands soon.” After all, the product website is all decked out and ready for you to learn and to be in the “know” of what is coming.
Then again, I may be in the group that made a wrong prediction.
What to do in the meantime?
Get ready! How? There are changes indeed; some big changes when it comes to licensing and editions (which I posted about earlier.)
That is not all, by any stretch of the imagination, I will be rolling out a couple more posts over the next few days about some other items to consider. We need to learn, discover, and review what there is to learn. Some resources for this are listed below: (via Roger Doherty)
SQL Server 2012 Launch event
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