On May 20, we hosted another seminar on Web Strategy and Social Media and took another survey of the use of Social Media by our participants. You can see the results of the survey below, listed next to the results from our January 14 survey.
What do these new numbers tell us? For the most part, across the board, Social Media usage in small business is on the rise both personally and professionally. The biggest jump we see is in the use of video. YouTube usage has gone up 15% since the last Web Strategy event. Businesses are beginning to understand that by leveraging video, they can connect with customers in a real way.
Some things that were learned at this event:
- Small business leaders are continuing to struggle. They’re having trouble with getting started with Social Media, with creating a Social Media strategy and implementing it with consistency.
- Everyone is an expert. Whether you are in a leadership position in your organization, or consistently working in one area, you have an expertise that can be shared with others. This can be done through various Social Media channels like Facebook or Twitter, writing in a blog, etc.
- Every business does not have to be on every form of Social Media. The whole benefit to using Social media is to actually meet your customers/clients/members at their point of need. Find out where they have a presence, and then create a presence for yourself in that environment.
- Content is KING! When it comes to building a website, running a Social Media campaign, or writing in a blog, content is still king. Using keywords throughout the website or blog helps to increase your SEO ranking.
Resources
Thanks to everyone who participated in the Web Strategy event. In case you have any questions or would like to review some of the material we went over, we are making the resources from the event available below.
Web Strategy Executive Briefing




