On Thursday, May 29, 2014, Microsoft Corp. and salesforce.com announced a strategic partnership to create new solutions that connect salesforce.com’s customer relationship management (CRM) apps and platform to Microsoft Office and Windows, so customers can be more productive. While the terms of the deal were not disclosed, this partnership appears to be a mutually beneficial one. Microsoft, the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential, would logically want to partner with the world’s largest provider of customer relationship management (CRM) software - salesforce.com.
CRM suites enable businesses to efficiently organize, automate, and synchronize sales, marketing, customer service, and technical support data.
Value to the customer appears to be at the forefront of this decision for both companies, but will likely grow each company’s revenue. Chairman and CEO of salesforce.com, Marc Benioff, stated, “Together with Microsoft, we are building bridges that allow customers to be more productive.”
“Working together we’ll deliver new solutions that connect the customer insights of Salesforce to the cloud productivity of Office 365, the cloud platform of Azure and the mobility of Windows, so our customers can do more,” said Satya Nadella, CEO of Microsoft. Some of these new solutions include:
- Salesforce1 for Windows and Windows Phone 8.1. Will enable customers to access Salesforce and run their business from their Windows devices. A preview is planned to be available in fall 2014 with general availability in 2015.
- Salesforce for Office 365. New interoperability between Salesforce and Office 365 will give customers access to the content they need to collaborate, sell, service and market from virtually anywhere. Plans include the ability to:
- Access, share, edit and collaborate on Office content from within Salesforce and on Salesforce1 using Office Mobile, Office for iPad and Office 365.
- Use OneDrive for Business and SharePoint Online as integrated storage options for Salesforce.
- Use Salesforce and Outlook together with a new Salesforce App for Outlook.
- Connect Salesforce data to Excel and Power BI for Office 365 to visualize information and find new insights.
Organizations still relying on hand-written notes and Excel spreadsheets to keep track of customer data have an excellent opportunity to drastically improve productivity and their client relationships. Microsoft Dynamics CRM allows employees to view interactions, purchase histories and post-sales information to develop a stronger partnership with customers and venders. The suite also integrates with other popular Microsoft products such as Dynamics GP, Outlook, and Office 365.
If you are interested in implementing CRM for your business, please contact us at (574) 235-8100 or firstname.lastname@example.org.. We help clients adopt this affordable solution to deliver consistent and measurable results.