Filed under: Executive Briefing Event | General | Marketing | Social Media | Technology Planning
On Thursday, January 14th, we held an Executive Briefing on how to improve your Marketing Success with an effective Web Strategy and by using Social Media. Not only did we have a great turnout (50), but the input and feedback from attendees has been phenomenal. For your reference (especially for those who could not attend), below is a summary of the presentations, including links to our resources.
Questions to Consider -- Jack Elston kicked off the briefing by asking the audience to consider the many ways in which these two topics might affect their businesses and their specific jobs.
Web Strategy – Ryan Clark’s presentation provided valuable advice related to Web Design and Usability, Content Creation/Management, Improving Search Engine Ranking, Visitor Tracking, and Mobile Users.
Social Media Revolution– This video answers the question “Is Social Media a Fad?” by citing some awesome statistics on how quickly Social Media is truly revolutionizing our traditional view of marketing.
Social Media Marketing -- Michelle Hillaert presented the benefits, an overview of the top five tools, addressed the important question “How do I Get Started?”, and noted some common mistakes to avoid.
How 35 Business Leaders are Using Social Media --From a survey of attendees at our briefing, Mark Meyer’s blog post shares some surprising results and offers useful observations and suggestions.
If you have any questions, or would like to see us dive deeper into more specific topics, please send us your feedback. You can reach us either by phone at (574) 235-8100 or in the following manner: