Business Intelligence (BI) tools allow business leaders to stay informed of the inner working of their companies so that the decisions they make have the best possible outcomes for business growth. According to Gartner, Business Intelligence tools include the applications, infrastructure and best practices that enable a business to analyze data to improve decisions.
Having BI tools can help organizations increase their competitive advantage. By centralizing data, business leaders are able to spot trends, uncover inefficiencies, and gain a deeper understanding of their customers. According to ComputerWeekly contributors Martha Bennett and Boris Evelson, as more pressure is placed on businesses to make the shift to the digital and mobile realms, data and information becomes ever more important.