3 strategies for custom app deployment

Zack Nimtz

Organizations are realizing the benefits of deploying custom applications for workers and potential customers alike. More employees are working from home as well. Mobile workers make up nearly one-third of the workforce in the U.S., the U.K., France and Germany, according to a recent survey published by Strategy Analytics. The trend seen in enterprises toward a diverse smartphone environment will continue to grow. Businesses will want to take advantage of that new work atmosphere to foster productivity, and custom software development can help.

"The continued growth of business mobile devices, BYOD, cloud, security, and business applications and contents will continue to drive the growth of the enterprise mobility market moving forward," said Gina Luk, senior analyst of mobile workforce strategies at Strategy Analytics.

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Topics: Development

Five ways to improve your customer's experience using custom apps

Zack Nimtz

Mobility in this day and age is indispensable, and custom apps can be a great way for businesses to connect with their customers. A recent SalesForce study on mobile behavior found that smartphone users spend between 3-4 hours per day, primarily to email (91%), text (90%), and search the Internet (76%) - with social networking (75%) following closely behind.

Businesses have already begun to change their strategies to include SMS messaging, responsive web design, and optimized emails for smaller screens, but there is still a lag in adoption when it comes to custom business apps. Yet, despite slow adoption, consumers' cite "access to content any way they want" as the most important factor in a mobile experience according, to the study.

Providing customers with a custom app to connect with the business is not only beneficial for you, but also preferred by them. The ExactTarget study noted that 65 percent of those polled have downloaded business-specific apps for more convenient access to information. Of those who do use business-specific apps, 92 percent believe they are useful.

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Topics: Bring Your Own Device, Development, Mobile

Custom apps - good for customers, good for business

Zack Nimtz

Custom application development is growing in popularity. According to The Street, the global custom application development market is expected to grow at a CAGR of 5.18 percent from 2013 to 2018, and the use of mobile apps by both businesses and consumers has never been more apparent. What's more, according to TechTarget, mobile application development can be strengthened and accelerated by cloud-based systems. Streamlining app development can have numerous benefits for companies looking to take advantage of the prevalence of mobile technology.

Mobile apps as a marketing tool
For business purposes, the benefits of mobile applications are virtually endless. The Harvard Business Review stated in 2014 that the average person looks at his or her smartphone 150 times per day - and companies can capitalize on this by using mobile apps to grab consumers' attention. Custom apps to provide consumers with an easy way to interact with the business. Customer relationship management strategies can be strengthened when businesses are able to connect with and understand their consumers on a deeper level.

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Topics: Development

Understanding Mobilegeddon and how it may affect your business

Zack Nimtz

"Mobilegeddon" is a humorous term given to Google's latest algorithm update which is expected to seriously impact many SMB's search engine rankings. Starting April 21, 2015, Google's new Web search algorithm will favor mobile-friendly, or responsive websites, over their non-responsive competitors. Google has already begun labeling search results as "Mobile-friendly" for queries done on a mobile device.

So what does Mobilegeddon actually mean, and how should SMBs adjust their websites to comply with the algorithm changes so they can maintain their sites' current rankings?

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Topics: Development, Mobile

How can custom applications help your business?

Zack Nimtz

Custom applications to help businesses improve operations and be more productive; therefore, it isn't surprising that Good Technology's Mobility Index Report showed a 731 percent growth in custom applications from 2013 to 2014. The report also found that custom apps represented 29 percent of all smartphone apps. Mobile devices have become the primary way for people to access information quickly - it only makes sense that businesses leverage those devices to connect with customers and employees.

There are many benefits that come with custom apps for business. Read on to see a few of our favorites.

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Topics: Development