In a world where more and more individuals are spending the majority of their online time using mobile devices instead of traditional computers, it's important that you have a mobile strategy that allows your business to look great and get its message across, no matter what device a prospective customer is using.
The first element of any good mobile strategy is determining whether you should rely on mobile websites, or use custom applications in addition to your mobile website. Different businesses need different things from their mobile strategy, so it's important that you take the time to consider what your business really needs before making this important decision.
What's the difference between a mobile website and a custom app?
A mobile website is much like any other website. It is created using HTML code, and is accessed using a browser. The difference is that a mobile website uses responsive design to ensure that the website is still easy to read and navigate, even when taking the smaller screen size of a mobile device into consideration.